The todogrowled.com branding project is one of my favorites, because the owner started from zero and he is now experimenting the success of a consistent and well built brand.
Despite he is not using (yet) a properly designed website with a good user experience, the sales increased in a way he had never imagined as soon as he started to use the new brand.
The product is a handmade lamp used to grow any kind of plants when the sun conditions are not adequate.
He had a clear idea of what he wanted after a exhaustive study of the other sector brands. His needs were to focus in something far from other similar business, which used the obvious icons used this kind of products.
After putting together our ideas, I started working in a handmade lettering logo, based in the 60’s lettering posters from the stoned rock bands like Led Zeppellin or Jefferson Airplane. Another important point was to remind that LED light (less power consumption) is the main feature of this lamps, so a circular shape was clear to both of us.